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Call 620.704.9144
Request a Quote
PNL Design Group
6117 Ocean Jasper Drive
Bakersfield, CA 93313
P: 620.704.9144
E: pnldesigngroup@gmail.com
Copyright 2009-2011 PNL Design Group
PNL Design Group uses a proven process to help your company achieve success with its websites and brand. This consists of five steps:
1. Discovery - What are your goals? What are your needs?
2. Planning - Developing a blueprint help you to reach your goals
3. Design - Concepts, mocks, and ideaboards begin to bring the solution to life
4. Build - Programming, graphics, and user interface, the project is completed
5. Manage - Working constantly to improve results and grow your brand
PNL Design Group doesn't work for you, or over you, but rather side-by-side with you in order to ensure your needs are met and goals are achieved. Whether its emailing updates as the website is being built, or providing several concepts to brainstorm from, our emphasis is going above and beyond expectations. Our clients were tired of websites that didn't fit their brand, match their identity, or attract their target market which renders the website useless (and we're tired of it too). At PNL Design Group we look forward to working together with you.
First and foremost, we listen to you. Successful client relationships always involve clear communication and a deep understanding of the client's goals, needs, and current situation. Then, we evalutate your target market and customers to discover what they say and do. We are experienced at observing how users interact with products and websites.
It's likely that your project has many important business goals with different levels of priority and difficulty. Planning is the part where we decide on design concepts, features, and marketing tactics that will be needed to achieve the goals we've set in place. Wireframes are layed out with interface elements. A sitemap is written and we craft a marketing strategy. All of this helps us develop a blueprint which can drive the design process.
Steps:
Current site analysis Usability evaluation Competitive research
Steps:
Prioritize goals
Project vision
Content brief
This is the phase where solutions come into view. We take our detailed research from the Discovery and Planning phases and start designing the creatve solution. We continue to find fresh concepts and designs which includes mocks of different functions of the site and defining the user interface. By doing all of this, we ensure that each screen is working to accomplish the goals we have. You will be provided with a collection of Photoshop mocks to guarantee satisfaction.
Steps:
Conceptualize design
Interface design
Graphic design
With the Build phase, design mockups are transformed into a fully functional site. Our team uses many inudstry leading software tools to construct each website so your project is built reliably and securely. At the end of the Build phase, we conduct tests of your project and its launch. When the project's are complete, we'll launch it with you.
Steps:
Develop website
Quality assurance
Setup analytics
This is where we take your project to the next level. We monitor, analyze, and report on your website's performance, finding ways to increase exposure to your target audience and better achieve your goals. We use all the techniques at our disposal, including Search Engine Optimization, Paid Ads, and Email Marketing. By continually evaluating the effectiveness of designs and building on their successes, increasing your return on investment.
Steps:
Track analytics
Measure success
Set future goals
Let us help you achieve your goals.
Discovery
Planning
Design
Build
Manage
